As a business owner, whether you decide to create your own website or hire a professional to do this for you it is important to understand what criteria go into creating a phenomenal website as opposed to a mediocre one. The difference between the two may be the difference between the success and failure of your web-based business.
The first thing that you need to decide on, when building a website, is a domain name that will grab the attention of the search engines for your keywords. You will also want to create a keyword phrase that will allow those looking for a business in your industry to come upon your website. These two elements is what brings the traffic to your business web page.
When designing your web page you also want to make sure that it is appealing to the eye, without being over complex. Some pictures of your products and services are great to give the customers an idea of who you are and what you offer, however you will want to stay away from Java script as this will repel the search engine crawlers instead of draw them in.
Then you should make sure that your pages are linked to each other so that customers can easily access further information from your site. Include links to product information sites but be sure that you are not redirecting your customers to other sites that sell the same items. You don't want to send your business elsewhere.
Lastly, make certain that you have separate Meta tags and descriptions for each of your pages. If you place all under the same tags the SEs will conceive that all your pages bear the same information which will drive them to only apprehend one page, omitting all others as duplications. Although it's crucial to produce a professional, user favorable internet site it is as well crucial to make certain that your sites assist in acquiring attention from the SEs. This will assist you in getting a better ranking and will step-up the sales that come in through your internet site.
The first thing that you need to decide on, when building a website, is a domain name that will grab the attention of the search engines for your keywords. You will also want to create a keyword phrase that will allow those looking for a business in your industry to come upon your website. These two elements is what brings the traffic to your business web page.
When designing your web page you also want to make sure that it is appealing to the eye, without being over complex. Some pictures of your products and services are great to give the customers an idea of who you are and what you offer, however you will want to stay away from Java script as this will repel the search engine crawlers instead of draw them in.
Then you should make sure that your pages are linked to each other so that customers can easily access further information from your site. Include links to product information sites but be sure that you are not redirecting your customers to other sites that sell the same items. You don't want to send your business elsewhere.
Lastly, make certain that you have separate Meta tags and descriptions for each of your pages. If you place all under the same tags the SEs will conceive that all your pages bear the same information which will drive them to only apprehend one page, omitting all others as duplications. Although it's crucial to produce a professional, user favorable internet site it is as well crucial to make certain that your sites assist in acquiring attention from the SEs. This will assist you in getting a better ranking and will step-up the sales that come in through your internet site.
About the Author:
If you do not know what you are doing, web page design can be a long and challenging task. If you are looking for help from a professional website designer check out www.webdesignwomen.com.
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