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Rabu, 31 Maret 2010

How To Make Your Lead Distribution System Work Properly

By Kate Turner

What is the winning formula in order to have your sales force perform to its fullest capacity? If you are wondering, then you came to the right place. All you need to do is to be able to instill in them a sense of urgency at all times. This will make them feel the urge to close more deals. This will also make them attend to all your prospects' needs in a fast and efficient manner so that you can make them buy your products and/or services.

You more or less are having problems with conversion if you are reading this. How come are you not being successful?

First off, you need to examine your sales force. Check out the different capacities of its members. You need to make sure you zero in on the people who do not exactly have the sense of urgency that you need and make sure you do something about them, otherwise, their complacency will, eventually, take over the whole team.

If you have already gauged your sales force's strengths and weaknesses, you should then determine who among them are your top salesmen. Doing so will be able to allow you to route your leads properly in such a way that not one will ever go stale. To help you make sure of this, you need to have a lead distribution system in place.

Once you have a lead distribution system in place, you will be able to achieve the sense of urgency that you need to instill in your sales team. How? By simply being able to achieve the following automatically:

1. Distributing hot leads to the best people in your sales team.

2. Helping you in categorizing your prospects properly.

3. Re-routing your leads if there is a need.

4. Keeping track of the progress on each prospect in such a way that all members of your sales force will be able to understand.

5. Allowing you to prioritize prospects.

6. Tagging leads so that you can easily do a follow-up.

7. Tracking the needs of your clients.

8. Allowing you to maintain a high customer service level.

When you invest in a lead distribution system, you will be given the assurance that all your hot prospects are processed properly. Without one, a large percentage of your leads will go to waste. You should not allow this to happen.

As long as you know how to utilize them properly, lead distribution systems will be able to help you achieve wonders. You should make it a point, though, to not take more important things for granted, like keeping your sales force happy and motivated. It is a given that lead distribution software are powerful tools. However, you should keep in mind that your sales team can either make it or break it. Take good care of them for best results.

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